Sterling Investment Services Prime Stock Newsletter for March 29th, 2010

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PRIME STOCK NEWSLETTER FOR MARCH 29th, 2010

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Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher. We recommend that stop orders be placed at the time of purchase, and once the position has moved profitable we recommend a stop be placed a minimum of $0.375 above the purchase price and moved higher as the position moves higher.

Today's Comments: No Comments Today.

Sterling Calendars for March 29th, 2010.

Date	Est. Time	Release	For	Consensus	Prior
03/29	8:30am	Personal Income	Feb	0.1%	0.1%
03/29	8:30am	Personal Spending	Feb	0.3%	0.5%
03/29	8:30am	PCE Prices - Cores	Feb	0.1%	0.0%
03/30	9:00am	Case-Shiller 20 City Index	Jan.	(0.6%)	(3.1%)
03/30	10:00am	Consumer Confidence	Mar.	50.0	46.0
03/31	8:15am	ADP Employment Change	Mar.	40K	(20K)
03/31	9:45am	Chicago PMI	Mar.	61.0	62.6
03/31	10:00am	Factory Orders	Feb.	0.5%	1.7%
03/31	10:30am	Crude Inventories	03/27	N/A	7.25M
04/01	8:30am	Continuing Claims	03/20	4,600K	4,648K
04/01	8:30am	Initial Claims	03/27	440K	442K
04/01	10:00am	Construction Spending	Feb.	(1.0%)	(0.6%)
04/01	10:00am	ISM Index	Mar.	57.0	56.5
04/01	2:00pm	Auto Sales	Mar.	N/A	3.7M
04/01	2:00pm	Truck Sales	Mar.	N/A	4.2M
04/02	8:30am	Nonfarm Payrolls	Mar.	190K	(36K)
04/02	8:30am	Unemployment Rate	Mar.	9.7%	9.7%
04/02	8:30am	Average Workweek	Mar.	33.9	33.8
04/02	8:30am	Hourly Earnings	Mar.	0.2%	0.1%

Misc. Calendar

Date:	Comments:
03/29	Apollo Grp. 'APOL' announces earnings before the open. Est. $0.81
03/30	Charming Shops 'CHRS' announces earnings. Time N/A. Est. ($0.13)
03/31	Dollar General 'DG' announces earnings. Time N/A. Est. $0.43
03/31	Immucor 'BLUD' announces earnings after the close. Est. $0.27
03/31	Micron Tech. 'MU' announces earnings. Time N/A. Est. $0.23
04/01	CarMax, Inc. 'KMX' announces earnings before the open. Est. $0.25
04/01	Movado 'MOV' announces earnings. Time N/A. Est. ($0.31)
04/02	Overstock.com 'OSTK' announces earnings. Time N/A. Est. $0.45
The full earnings calendar for this week can be found (here)

Recommendation: BUY

Avon Products, Inc. 'AVP'

Company: Avon Products, Inc.	Symbol: 'AVP'	Closing Price: $33.25
Web: www.avoncompany.com	YH: $36.39 YL: $18.60	EPS: $1.45 P/E: 23
Shares Outstanding: 427 Million	Forecasted EPS: $2.05	Market Cap.: $14.5 Billion

Dividend: $0.88

Yield: 2.60%

Aver. Daily Trading Volume: 3.9 Million Shares

Price Targets: $34.08, and then $35.36	Downside Stop: $32.71/share
Options Rec.: Options Data Unavailable at Time of Publication	Options Symbol: N/A

Additional information on Avon Products, Inc. 'AVP' can be found (here)

Company Description: Avon Products Inc. manufactures and markets beauty and related products worldwide. Its product categories include color cosmetics, fragrances, skin care, and personal care; fashion jewelry, watches, apparel, footwear, and accessories; and gift and decorative products, housewares, entertainment and leisure, and children’s and nutritional products. Avon Products Inc. markets its products through direct selling and independent representatives, as well as through distributorships. The company was founded in 1886 and is based in New York, New York.

Chart for Mosaic Company

Chart updates daily

Recent News:	03/25 Thursday Deals: Schlumberger, Avon at Forbes.com (Thu, Mar 25)
	03/18 Avon Products to open new facility in Shanghai AP (Thu, Mar 18)
	03/16 Avon Launches Hello Green Tomorrow in More Than 65 Countries: A Global Women's Environmental Movement to Nurture Nature PR Newswire (Tue, Mar 16)

A full list of the news headlines for Avon Products, Inc. 'AVP' can be found (here)

Our Analysis: The shares of Avon Products, Inc. 'AVP' moved sharply higher on Friday on significantly heavier than normal trading volume. They finished the day by closing above several recently established upside resistance levels. The shares of 'AVP' should continue to move higher and test $34.08/share, the point from which they gapped lower on the open of trading on December 8th of last year. If the shares of 'AVP' close above that level, then they should continue to move higher and test $35.36/share, the point from which they gapped lower on the open of trading on December 7th of last year. I see downside support on the shares of 'AVP' @ $33.12/share, and have set my stops accordingly at $32.71/share.

Stocks Looking Higher

AAPL, LEN, MCD, WYNN, RTI, AAWW, SKX, FDO, KMX, TRV, PCP, ALL, RSH, TGT, DIS, WAG, AVP, SOL

Stocks Looking Lower

GE, ORCL, MSFT, PFE, INTC, CNX, CHK, STX, PBR, EMC, COP, MRK, CAG, NOV, AMT, SWN, ADI, HNZ, ECA, CY

Yesterday's Edition of the Prime Stock Newsletter

The Sterling Investment series of newsletters is produced by Sterling Investment Services, Inc. If you would like to receive a chart on any index or stock mentioned in this report please contact us at the below mentioned numbers. We also offer custom research reports on any stock investment that you may desire information on. To receive further information on these services please visit our web page at: www.sterlinginvestments.com If you would like to contact us our # is 800-275-6901, fax # (404)-816-8830 Email address is: enelson@sterlinginvestments.com Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.

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