Company Description: Williams-Sonoma, Inc. operates as a specialty retailer of home products. It offers culinary and serving equipment, including cookware, cookbooks, cutlery, informal dinnerware, glassware, table linens, and specialty foods and cooking ingredients; and bridal and gift items under the Williams-Sonoma brand. The company also provides home furnishing products comprising furniture, textiles, decorative accessories, and lighting and tabletop items under the West Elm brand; bed and bath products under the Pottery Barn brand; and children’s furnishings and accessories under the Pottery Barn Kids brand name. Williams-Sonoma, Inc. also sells its home products through its seven direct-mail catalogs, which comprise Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Bed and Bath, PBteen, West Elm, and Williams-Sonoma Home; and six e-commerce Web sites, including williams-sonoma.com, potterybarn.com, potterybarnkids.com, pbteen.com, westelm.com, and wshome.com. As of February 1, 2009, the company operated 627 retail stores, including 264 Williams-Sonoma, 204 Pottery Barn, 95 Pottery Barn Kids, 36 West Elm, 10 Williams-Sonoma Home, and 18 outlet stores in 44 states of the United States, Washington, D.C., Canada, and Puerto Rico. The company was founded in 1956 and is headquartered in San Francisco, California..

Our Analysis: The shares of Williams Sonoma, Inc. 'WSM' gapped higher on the open of trading Friday and finished the day by closing above a recently established upside resistance level. In the process they completed a "cup pattern" with a measured move to our stated price target of $27.53/share. This is a bullish trading signal. I see downside support on the shares of 'WSM' @ $23.23/share, and have set my stops accordingly at $22.81/share.