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PRIME STOCK NEWSLETTER FOR MARCH 2nd, 2010

(If you do not see today's edition, please hit the refresh button)

Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher.  We recommend that stop orders be placed at the time of purchase,  and once the position has moved profitable we recommend a stop be placed a minimum of $0.375 above the purchase price and moved higher as the position moves higher.

Today's Comments: The overall market finished Monday moderately higher on Monday in a broad based move that saw the vast majority of the sector indices I track move higher as well. The strongest sectors were the Biotech, Disk Drive Manufacturers, Airlines, Cyclicals, Gold/Silver, Retailers, Commodities, Insurance, Natural Gas, Oil Services, Chemicals, and Healthcare Providers. There was weakness in the Banking sector. Bonds saw weakness as interest rates move higher. Oil was lower by $0.96 to $78.70 per barrel, and Gold was lower by $0.60 to $1,118.30 per ounce.


Sterling Calendars for March 2nd, 2010.

Date

Est. Time Release

For

Consensus Prior
03/02 2:00pm Auto Sales Feb. N/A. 3.8M
03/02 2:00pm Truck Sales Feb. N/A 4.4M
03/03 7:30am Challenger Job Cuts YOY Feb. N/A (70.4%)
03/03 8:15am ADP Employment Change Feb. (10K) (22K)
03/03 10:00am ISM Services Feb. 51.0 50.5
03/03 10:30am Crude Inventories 02/26 N/A 3.03M
03/03 2:00pm Fed's Beige Book Mar.    
03/04 8:30am Initial Claims 02/27 475K 495K
03/04 8:30am Continuing Claims 02/20 N/A 4,617K
03/04 8:30am Productivity - Rev. Q4 6.2% 6.2%
03/04 8:30am Unit Labor Costs Q4 (4.4%) (4.4%)
03/04 10:00am Factory Orders Jan. 1.2% 1.0%
03/04 10:00am Pending Home Sales Jan. 1.7% 1.0%
03/05 8:30am Unemployment Rate Feb. 9.8% 9.7%
03/05 8:30am Nonfarm Payrolls Feb. (20K) (20K)
03/05 8:30am Hourly Earnings Feb. 0.2% 0.2%
03/05 8:30am Average Workweek Feb. 33.7 33.9
03/05 3:00pm Consumer Credit Jan. ($3.8B) ($1.7B)
  Misc. Calendar
Date: Comments:
03/01 Ann Taylor Stores 'ANN' announces earnings. Est. ($0.02) Time N/A.
03/01 Big Lots 'BIG' announces earnings. Est. $1.28 Time N/A
03/02 Cooper Tire & Rubber 'CBT' announces earnings before the open. Est. $0.47
03/02 Staples 'SPLS' announces earnings. Time N/A. Est. $0.39
03/03 BJ's Wholesale Club 'BJ' announces earnings. Time N/A. Est. $0.96
03/03 Dillards 'DDS' announces earnings. Time N/A. $0.92
03/04 Costco 'COST' announces earnings. Time N/A. Est. $0.71
03/04 Western Refining 'WNR' announces earnings before the open. Est. ($0.68)
03/05 Urban Outfitters 'URBN' announces earnings. Time N/A. Est. $0.40
  The full earnings calendar for this week can be found (here)

Recommendation: Buy

The DirectTV Group, Inc. 'DTV'

Company: DirectTV Symbol: 'DTV'

Closing Price: $34.21

Web: www.directv.com

YH: $34.60 YL: $18.81 EPS:$0.95 P/E: 36

Shares Outstanding: 945 Million

Forecasted EPS: $2.21 Market Cap.: $32 Billion
Dividend: N/A Yield: N/A Aver. Daily Trading Volume: 11.20 Million Shares  
Price Targets:  $37.95 and then $46.95 Downside Stop:  $33.71/share
Options Rec.: March 35 Calls @ $0.55/contract Options Symbol: DTV C 35

Additional information on DirectTV Group, Inc. 'DTV' can be found (here)

Company Description: DIRECTV provides digital television entertainment in the United States and Latin America. The company provides direct-to-home (DTH) digital television services, as well as multi-channel video programming distribution services in the United States. It distributes approximately 2,000 digital video and audio channels, including basic entertainment and music channels, premium movie channels, regional and specialty sports networks, Spanish and other foreign language special interest channels, pay-per-view movie and event choices, and national high-definition television channels. The company also provides premium professional and collegiate sports programming, such as the NFL SUNDAY TICKET package, which allows subscribers to view the NFL games. In addition, it offers DTH digital television services in Latin America and the Caribbean, including Puerto Rico. The company provides its local and international programming under the DIRECTV and SKY brand names. As of December 31, 2009, it served approximately 18.56 million customers in the United States; and 6.5 million customers in Latin America. The company was founded in 1990 and is based in El Segundo, California.

Chart for Mosaic Company

Chart updates daily

Recent News: 03/01 Dish Network, rivals compare 4Q subscriber growth AP (Mon 4:19pm)
  03/01 UPDATE - Dish Network rev rises on subscriber additions at Reuters (Mon 10:37am)
  02/18 Summary Box: DirecTV 4Q earnings AP (Thu, Feb 18)

A full list of the news headlines for The DirectTV Group, Inc. 'DTV' can be found (here)

Our Analysis: The shares of The DirectTV Group, Inc. 'DTV' set a new multi-year closing high yesterday. In the process they completed a cup pattern with a measured move to our initial price target of $37.95/share. If the shares of 'DTV' close above that level, then I expect them to continue to move higher and test $46.95/share, their all time closing high set on March 23, 200. I see downside support on the shares of 'DTV' @ $34.12/share, and have set my stops accordingly @ $33.71/share.


Stocks Looking Higher
SLXP, PFCB, WSO, CLF, KCI, PRGO, SGI, VSH, DTG, PLCE, BID, LCC, GRA, TEN, VPRT, PETM, USUA, COST, SY, NTY, ALXN, DTV, ALTR, NFLX, CELG, NOC, GIS, WHR, SWK, GR, CMI, HPY, MSFT, SNDK, STX, NWSA, HPQ, PBR, TWX, JNPR, TGT
Stocks Looking Lower
QCOM, PALM, AES, FWLT, AWK,

Yesterday's Edition of the Prime Stock Newsletter
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