Company Description: Rockwell Automation, Inc. provides industrial automation power, control, and information solutions primarily in the United States. The company’s Architecture and Software segment’s products include programmable logic controllers, electronic operator interface devices, electronic input/output devices, communication and networking products, industrial computers, and condition based monitoring systems; and information-enabled Logix controllers. Its products also include configuration and visualization software used to operate and supervise control platforms; and process control software and manufacturing execution software that addresses information needs between the factory floor and a customer’s enterprise business system, as well as rotary and linear motion control products, sensors, and machine safety components. This segment serves food and beverage; automotive; oil and gas; metals and mining; and home, health, and beauty markets. The company’s Control Products and Solutions segment offers low voltage and medium voltage electro-mechanical and electronic motor starters, motor and circuit protection devices, AC/DC variable frequency drives, contactors, push buttons, signaling devices, termination and protection devices, relays and timers, and condition sensors; packaged solutions, including configured drives, motor control centers, and custom engineered panels for OEM and end-user applications; automation and information solutions, including custom-engineered hardware and software systems for discrete, process, motion, drives, and manufacturing information applications; and various services, such as life-cycle support, including multi-vendor customer technical support and repair, asset management, training, and predictive and preventative maintenance services. This segment serves food and beverage, automotive, oil and gas, metals and mining, and pulp and paper industries. Rockwell Automation was founded in 1928 and is based in Milwaukee, Wisconsin..

Our Analysis: The shares of Rockwell Automation, Inc. 'ROK' set a new yearly closing high yesterday on slightly higher than normal trading volume. In the process they completed a "cup pattern" with a measured move to our lower price target of $48.74/share. This is a bullish trading signal. If the shares of 'ROK' close above $48.74/share, as I think their is a good chance they will, then they should continue to move higher and test $52.87/share, the point from which they gapped lower on the open of trading in late June of this year. I see downside support on the shares of 'ROK' @ $44.51/share, and have set my stops accordingly @ $44.11/share.