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Hottest Deals of the Week
PRIME STOCK NEWSLETTER FOR NOVEMBER 1st, 2005
Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher.  We recommend that stop orders be placed at the time of purchase,  and once the position has moved profitable we recommend a stop be placed a minimum of $0.25 above the purchase price and moved higher as the position moves higher.

Today’s Comments: The overall market finished Monday slightly higher in a broad based move that provided some very nice follow through to Friday's market rally. Every sector index I track moved higher with the exception of the S&P Banking Index 'BIX.' The bond market moved slightly higher sending interest rates slightly lower. In this week's edition of the Sterling Weekly I discussed the narrowing trading range the overall market has found itself in. I think the market is going to continue to move higher and test the upper end of this trading range before moving back lower. The Bottom Line: The overall market should move higher.


Sterling Calendar for November 1st, 2005

Date Est. Time Release For

Briefing.com

Consensus Prior
11/01 N/A Auto Sales Oct 5.3M 5.4M 5.7M
11/01 N/A Truck Sales Oct 7.0M 7.0M 7.3M
11/01 10:00am Construction Spend Sep 0.5% 0.6% 0.4%
11/01 10:00am ISM Index Oct 57.5 57.0 59.4
11/01 2:15pm FOMC Policy Oct      
Date: Comments:
Nov. 01 Borland Software 'BORL' announces earnings after the close. Est. ($0.03)
Nov. 01 Pappa Johns 'PZZA' announces earnings after the close. Est. $0.55
Nov. 01 ValueClick 'VCLK' announces earnings at 4:05pm. Est. $0.09
The full earnings calendar for this week can be found (here)

Recommendation:

Starbucks Corp. 'SBUX'

Company: Starbucks Corporation Symbol: 'SBUX' Closing Price: $28.28
Web http://www.starbucks.com YH: $32.13 YL: $22.29 EPS: $0.58 P/E: 49
Shares Outstanding: 768 Million Forecasted EPS: $0.74

Market Cap.: $21 Billion

Dividend: $0.00 Yield: N/A Average Daily Trading Volume: 5.9 Million Shares
Price Targets:  $30.80, 31.93 and then $41.08 Downside Stop:  $27.72/share
Options Rec.: Data Unavailable at time of publication Options Symbol: N/A
Company Description: Starbucks Corporation engages in purchasing, roasting, and selling whole bean coffees worldwide. The company also sells brewed coffees, espresso beverages, cold blended beverages, food items, teas, branded coffee drinks, a line of ice creams, and a line of compact discs through its retail stores. In addition, its stores offer pastries, sodas, juices, games, and seasonal novelty items, as well as coffee-related accessories and equipment, such as coffee grinders, coffeemakers, coffee filters, storage containers, travel tumblers, and mugs. Starbucks operates retail stores primarily in the United States, Canada, the United Kingdom, Australia, Singapore, and Thailand. As of January 27, 2005, the company had 8,700 outlets worldwide. Starbucks was founded by Howard Schultz in 1985 under the name Il Giornale Coffee Company and changed its name to Starbucks Corporation in 1987. The company is headquartered in Seattle, Washington.
Recent News: 10/27 Starbucks: Mick Meets Mocha Motley Fool (Thu, Oct 27)
 
10/24 Starbucks Earnings Call scheduled for Thu, Nov 17 CCBN (Mon, Oct 24)
Our Analysis: The shares of Starbucks Corporation 'SBUX' closed above a key upside resistance level on heavier than normal trading volume yesterday. The shares of 'SBUX' should continue to move higher and test $30.80/share, the point from which the shares of 'SBUX' gapped lower on the open of trading on January 5th of this year. If the shares of 'SBUX' close above that level then they should continue to move higher and test $31.93/share, their yearly closing high. A close above that level would create a long term cup pattern with a measured move to our upper price target of $41.08/share. I see downside support on the shares of 'SBUX' at $28.13/share, and have set my stops accordingly at $27.72/share.

INDICES
Dow Jones Industrial Average (INDU): Closed @ 10,440.07 Last Signal: None. Current Expectations: I am expecting the Dow Jones Industrial Average to move higher and test 10,441.11 and then 10,546.35 on a closing basis.

S&P 500 (SPX): Closed @ 1,207.01 Last Signal: none Current Expectation: I am expecting the S&P 500 to move higher and test 1,210.20 on a closing basis.

NASDAQ 100 (NDX): Closed @ 1,579.18 Last Signal: none Current Expectations: I am expecting the NDX move higher and test 1,605.59 on a closing basis.

CBOE Ten Yr Treasury Index (TNX): Closed @ 4.559% Last Signal: Called Higher after the close of trading on October 25th at 4.508% Current Expectations: This index made a very quick trend reversal and should continue to move higher and test then 4.624%

Stocks Looking Higher
DST, VPI, CB, AWRE, RHAT, FCX, MHP, BRLI, STFC, MCY, TEX, SLB, PEP, PAYX, AET, AAPL, TRDO, UTIW, AMH, ASF, CNA, NURO, GES, CSCO, MSFT, MOT, YHOO, C, WMT, JPM, MRK, HD, GLW, AMD, COP, SNDK, DIS, AIG, MWD, LUV, MER, AMT, XLNX.

Stocks Looking Lower
QCOM, CD, CVS, NEM, LLTC, LLY

Yesterday's Edition of the Prime Stock Newsletter
The Sterling Investment series of newsletters is produced by Sterling Investment Services, Inc.  If you would like to receive a chart on any index or stock mentioned in this report please contact us at the below mentioned numbers.  We also offer custom research reports on any stock investment that you may desire information on.  To receive further information on these services please visit our web page at:  www.sterlinginvestments.com   If you would like to contact us our # is 800-275-6901,  fax # (404)-816-8830  Email address is: enelson@sterlinginvestments.com  Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.
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