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PRIME STOCK NEWSLETTER FOR OCTOBER 20th, 2005
Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher.  We recommend that stop orders be placed at the time of purchase,  and once the position has moved profitable we recommend a stop be placed a minimum of $0.25 above the purchase price and moved higher as the position moves higher.

Today’s Comments: The overall market finished Wednesday sharply higher in one of the strongest days of trading I have seen in quite some time. It was a very broad based move that saw the vast majority of the sector indices I track move higher. The strongest sectors on the day were the Broker/Dealers, Retailers, Interactives, Internet, Banking, Insurance, Natural Gas, Oil & Gas, Pharmaceuticals, Airlines, Consumer, Cyclicals, Commodities, and Biotech indices. There was weakness in the in the Gold/Silver stocks. The bond market was strong as interest rates moved lower. Having reviewed the charts from yesterday's trading activity, the vast majority of the sector indices I track look as if they are starting what is going to be at least a short term rally. Many of the heavy volume stocks also appear to be starting a rally higher. It does appear that the overall prospects for the market are good; at least for the short term. The Bottom Line: The overall market should move higher.


Sterling Calendar for October 20th, 2005

Date Est. Time Release For

Briefing.com

Consensus Prior
10/20 8:30am Initial Claims Sep 350k n/a 389k
10/20 10:00am Leading Indicators Sep (0.7%) (0.5%) (0.2%)
10/20 12:00pm Philadelphia Fed. Oct. 15.0 10.0 2.2
Date: Comments:
Oct. 20 JetBlue 'JBLU' announces earnings before the open. Est. ($0.01)
Oct. 20 McDonalds 'MCD' announces earnings before the open Est. $0.54
Oct. 20 Sandisk Corp. 'SNDK' announces earnings after the close. Est. $0.35
Oct. 20 Southwest Airlines 'LUV' announces earnings before the open. Est. $0.17
Oct. 21 Caterpillar 'CAT' announces earnings at 7:30am. Est. $1.06
Oct. 21 Schlumberger 'SLB' announces earnings before the open Est. $0.86

Recommendation:

Merrill Lynch 'MER'

Company: Merrill Lynch & Co. Symbol: 'MER' Closing Price: $62.45
Web Site: http://www.ml.com YH: $62.45 YL: $50.93 EPS: $4.47 P/E: 14
Shares Outstanding: 923 Million Forecasted EPS: $5.36 Market Cap.: $58 Billion
Dividend: $0.80 Yield: 1.3% Average Daily Trading Volume: 3.6 Million Shares
Price Targets:  $64.73, and then $70.62 Downside Stop:  $61.14/share
Options Rec.: November 65 Calls @ $0.55/contract Options Symbol: MERKM
Company Description: Merrill Lynch & Co., Inc., through its subsidiaries, provides broker-dealer, investment banking, financing, wealth management, advisory, asset management, insurance, lending, and related products and services worldwide. The company operates in three segments: Global Markets and Investment Banking (GMI), Global Private Client (GPC), and Merrill Lynch Investment Managers (MLIM). GMI segment provides equity, debt and commodities trading, and capital markets services; as well as investment banking, and strategic merger and acquisition advisory services to issuer and investor clients. It also distributes fixed income products, and provides financing, securities clearing, settlement, and custody services. GPC segment provides wealth management products and services to individuals, small-to mid-size businesses, and employee benefit plans. It offers commission and fee-based investment accounts; brokerage and investment advisory products and services; credit products and consumer and small business lending; banking and cash management services, including credit cards; trust and generational planning; retirement services; and insurance products. MLIM segment manages financial assets for individual, institutional, and corporate clients. It manages various investment products, including money market funds and other forms of short-term fixed income investments, and long-term taxable and tax-exempt fixed income funds. The company also offers taxable and tax-exempt fixed-income, equity and balanced mutual funds, and segregated accounts. It manages transitional portfolio restructurings for institutional clients or managers, and offers assortment of index-based equity and alternative investment products. The company serves individual investors, small and large businesses, public companies, financial institutions, governments, and government agencies. Merrill Lynch was formed in 1973 and is headquartered in New York City.
Recent News: 10/19 UPDATE - Piper Jaffray shares up 12 pct on higher profit at Reuters (Wed 4:36pm)
  10/19 New Star Analyst Rankings for ML CO CMN STK StarMine (Wed 10:51am)
10/18 Merrill Lynch 3Q Profit Jumps 49 Percent AP (Tue, Oct 18)
Our Analysis: The shares of Merrill Lynch & Co. 'MER' set a new yearly closing high yesterday on heavier than normal trading volume. They are a component of the Amex Broker/Dealer Index 'XBD' which I have rated as moving higher from its current levels. These are two bullish trading signals. In the process of setting its new yearly high yesterday the shares of 'MER' completed a pair of "cup patterns" with measured moves to our stated price targets of $64.73 and $70.62/share respectively. I am seeing downside support on the shares of 'MER' at $61.55/share and have set my stops accordingly at $61.14/share.

INDICES
Dow Jones Industrial Average (INDU): Closed @ 10,414.13 Last Signal: Called higher on October 18th with the previous day's close of 10,348.10 Current Expectations: I am expecting the Dow Jones Industrial Average to move higher and test 10,441.11 and then 10,546.35 on a closing basis.

S&P 500 (SPX): Closed @ 1,195.76 Last Signal: Called higher on October 18th with the previous day's close of 1,190.10 Current Expectation: I am expecting the S&P 500 to move higher and test 1,205.10 and then 1,210.20 on a closing basis.

NASDAQ 100 (NDX): Closed @ 1,569.61 Last Signal: Called higher on October 18th with the previous day's close of 1,549.88 Current Expectations: I am expecting the NDX move higher and test 1,605.59 on a closing basis.

CBOE Ten Yr Treasury Index (TNX): Closed @ 4.463% Last Signal: Called higher after the close of trading on September 12th at 4.169% Current Expectations: This index should continue to move higher and test then 4.624%

Stocks Looking Higher

STC, JCOM, FAST, HNT, BRU, UNH, FDIC, IVX, NVS, AGII, PHLY, NRPH, INGR, VIVO, MSFT, YHOO, MOT, AAPL, EBAY, HD, BAC, GE, EMC, TXN, FLEX, ADBE, AA, TOL, AIG, CVS, LOW, SBUX, BA, AMGN, MRVL


Stocks Looking Lower
PFE, VLO, SNDK, CY, GM, BMY, ODP, NSM, TXU, ZMH, NVDA, MNT,

Yesterday's Edition of the Prime Stock Newsletter
The Sterling Investment series of newsletters is produced by Sterling Investment Services, Inc.  If you would like to receive a chart on any index or stock mentioned in this report please contact us at the below mentioned numbers.  We also offer custom research reports on any stock investment that you may desire information on.  To receive further information on these services please visit our web page at:  www.sterlinginvestments.com   If you would like to contact us our # is 800-275-6901,  fax # (404)-816-8830  Email address is: enelson@sterlinginvestments.com  Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.
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