Prime Stock Advisory Letter for January 22nd, 1999


Today's Comments:  The overall market moved moderately lower yesterday.  From a technical perspective the market continues to look at if it has a greater bias to the downside that it has to the upside.  With there being concern over the markets direction now is the time to tighten your stops to protect your profits.  If you have any questions about where to set a stop please feel free to contact our office.  The recent announcement that several well known mutual funds where finally investing in the Internet sector may be the sign of at least a "short term" trading top in these issues. 

Recommendation  (Sell/Short)

Company:  America Online      Symbol: 'AOL'    Closing Price: $141.00/share.
YH: $167.00     YL: $22.75   EPS: $0.30     P/E: 470.00    Forecasted EPS: $0.86
Dividend: N/A        Yield:  N/A     Ex Dividend: N/A
Price Targets:  $136.625 & then $104.25       Upside Stop:  $144.875
Options Recommendation: None Available

Company Description: This company is the nation's largest Internet Service Provider

Recent News:   1/21 Several misc. stories about the Internet bubble bursting.

Our Analysis:  The shares of 'AOL' closed below a key support level yesterday.  They should continue to move lower and test $136.625/share,  the point from which they gapped higher in late December of last year.  If they close below that level then they should continue to move lower and test $104.25/share.  It appears that a dose of reality is finally coming into play concerning the valuation of the Internet companies.  My belief is that earnings do matter.  This combined with a healthy round of profit taking should create a good trading opportunity as the stock moves lower and fills some gaps in its chart.  Caution is advised when shorting this stock.  Definitely pay attention to the stop levels on this stock and quickly adjust your stops when you have an opportunity to do so.  Finally,  evan if I were to have a large profit in this short position I am most likely to cover it at the end of the day as to reduce my risk of unexpected events over the weekend.



The Sterling Investment series of newsletters is produced by Sterling Investment Services, Inc.  If you would like to receive a chart on any index or stock mentioned in this report please contact us at the below mentioned numbers.  We also offer custom research reports on any stock investment that you may desire information on.  To receive further information on these services please visit our web page at:  www.sterlinginvestments.com   If you would like to contact us our # is 800-275-6901,  fax # (404)-816-8830  Email address is: enelson@sterlinginvestments.com  Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.


FREE Subscription to the Small Cap Advisory Letter


Previous Prime Stock Advisory Letters


Sterling Investment Services Home Page

For those of you who would like to contact me during the day I am also available on line through the AOL Instant Messenger service (It is available through AOL and as a Netscape Plug-In.).  My screen name is "ESN Fin".  I welcome and encourage you to use this method of communication.  I look forward to your use of the AOL Instant Messenger Service.  This is a FREE SERVICE.  You do not need to be an AOL Subscriber to use this service.  A free download of this service is available at www.newaol.com/aim


email: enelson@sterlinginvestments.com
Copyright 1992-99 Sterling Investment Services, Inc.
PO Box 191767, Atlanta, GA. 31119-1767
Fax 404-816-8830
404-816-8240

Home | EMail Service | Fax Service